Global culture

The social evolution of man has now spread to a global level .Globalization has facilitated this .The concept of globalization was first introduced in 1981 by John McLean. The concept of global culture was introduced in 1985 by Robertson. Globalization is primarily an economic process .It is also a historical and natural phenomenon, as Marshall McCluhan points out, because of modern communication technology, the world has become one village. It facilitates.

History tells us that the beginnings of globalization date back to the 16th century, and this was facilitated by the beginning of the market. Globalization is a colonialism that people in the Third World have been experiencing for centuries. It is also safe to say that globalization is a rapidly evolving process between the various socio-cultural institutions and institutions of the world.

Although globalization is economic in all respects, it has spread to many other areas, including politics, education and the media. The global super society that has emerged today as a result of the evolution of human society can be pointed out as follows

Super Economy

• Super State

Superior ideology

Super culture

Submission to superior dominance and so on

Thus, several new trends in globalization can be mentioned.

Strengthening the financial economy

Science and technology being decisive forces

Quantitative development of mass media

Expanding the global information space

Emergence of new cultural forms



What happens in contemporary cultural globalization is the activation of an imperialist culture. It is clear from the focus on the activities of multinational corporations as well as the dominance of many media that global culture is a culture that, under the auspices and guidance of the global superpower, is spreading to the detriment of all national and ethnic groups around the world. And can be integrated with popular culture. What is realistically happening in contemporary cultural global karma is the activation of an imperialist model. For example, many national television channels are dominated by television productions by transnational corporations representing the global elite. Eighty-five percent of the global information flow belongs to the five global supercomputers.

Nine out of ten of the world's largest advertising companies belong to North American companies. Art and writing are included in the works. 88 out of the 100 most popular movies in the world are American and 75% of the television programs imported from around the world are American.



The globalization of culture can interfere with the food patterns, languages, education, national thinking, etc., which are unique to all national cultures.



Let us now consider some of the key features of global culture